Advertising & Design Strategy, Typography
The conversation around mental health remains a heavily stigmatised subject in the workplace. It is common for workers to experience discrimination if they claim a mental health condition.
To engage staff members with an interactive campaign, raising awareness around the importance of mental health in the workplace and encouraging them to reach out and seek help.
Similar to scratch-and-win tickets, the pink strips on the postcards can be scratched off, revealing the campaign's messaging underneath — an action symbolic of removing the stigma around mental health. By engaging audiences through physical interaction, the campaign's messaging becomes clearer and more memorable.
During Swinburne Mental Health Week, a large-format version of the campaign is installed inside staff spaces, inviting staff members to work together to Remove the Stigma in their workplace.
Through highly simplistic, monochromatic illustrations depicting feelings common of mental health illnesses, this concept targets struggling workers, making them feel that there is a community which they can reach out to and be a part of.
The modern workplace was not built to support our mental health. This concept typographically investigates the polarity which emerges when working with a mental illness.