Branding & Identity, App & Web Design, UI Design
Fortify is a fitness, health and well-being app which prioritises mental and emotional well-being over physical fitness. Disputing the mainstream perspective of what "fit and healthy" should look like, Fortify strives to change the conversation around fitness to a more inclusive, more diverse, and more simplistic dialogue.
Fortify aims to help its users achieve a happier, healthier lifestyle.
The designed logo simplifies Fortify's core values into a universal mark, representing friendliness, positivity, and health.
The colours target a female audience, aged 18 to 35. Symbolic of health and progress, the colours communicate an approachable and fun brand attitude.
The Fortify App interface creates an atmosphere of friendliness, positivity, and fun. By encouraging users to support each other, it fosters a genuine sense of community and connection.
The Fortify website promotes the app and encourages a happy and healthy lifestyle amongst its visitors through blog posts and advice articles.