BRANDING & IDENTITY

Fortify

Redefining the fitness game.

Creative fields

Branding & Identity, App & Web Design, UI Design

The Brand

Fortify is a fitness, health and well-being app which prioritises mental and emotional well-being over physical fitness. Disputing the mainstream perspective of what "fit and healthy" should look like, Fortify strives to change the conversation around fitness to a more inclusive, more diverse, and more simplistic dialogue.

Fitness, health and wellbeing brand, Fortify: shop front, logo sign on window.

Fortify aims to help its users achieve a happier, healthier lifestyle.

Fortify Branding & Visual Identity logo, business cards

The designed logo simplifies Fortify's core values into a universal mark, representing friendliness, positivity, and health.

Fortify Branding & Visual Identity, focusing on yoga, balance and meditation.
Fortify Branding & Visual Identity, logo featuring exercise equipment.
Fortify Branding & Visual Identity, focusing on yoga and mental wellbeing

The colours target a female audience, aged 18 to 35. Symbolic of health and progress, the colours communicate an approachable and fun brand attitude.

Fortify Branding & Visual Identity, strength and flexibility.
Fortify Branding & Visual Identity, strength and speed
Fortify Branding & Visual Identity, strength and power.

The Fortify App interface creates an atmosphere of friendliness, positivity, and fun. By encouraging users to support each other, it fosters a genuine sense of community and connection.

Fortify Branding & Visual Identity, app interface design, log in screen. Fortify Branding & Visual Identity, app interface design, srceenshots.

The Fortify website promotes the app and encourages a happy and healthy lifestyle amongst its visitors through blog posts and advice articles.

Fortify Branding & Visual Identity, website interface design, landing page. Fortify Branding & Visual Identity, website interface design, flatplan.

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