Connecting the Dots publication design, expressive experimental typography.

TYPOGRAPHIC PUBLICATION

Connecting the Dots

Disrupting the rhythms of classical typography.

Creative fields

Publication Design, Typography

The Ask

To design an expressive typographic publication based on Karen Schiff's visual essay, "Connecting the Dots / Hijacking Typography". The text discusses the nuances of language and poetry, and questions where meaning originates from in written prose.

Connecting the Dots publication design, expressive experimental typography, contents page.

Schiff raises ideas around "abstracting imagery from words" and "destroying meaning to make meaning". Good design should be invisible and enhancing — so what happens when we subvert these fundamentals?

Connecting the Dots publication design, abstract experimental typography, Chapter 1: Type in Context.
Connecting the Dots publication design using transparent sheets (acetate), experimental typography, Type is Everywhere 1.
Connecting the Dots publication design using transparent sheets (acetate), experimental typography, Type is Everywhere 2.

The text details the fundamentals of typography, and thus these fundamentals are subverted twice over.

Connecting the Dots publication design, abstract experimental typography, minimalist layout, Chapter 2: Essential Elements.
Connecting the Dots publication design using transparent sheets (acetate), experimental typography, Fundamentls of Typography.

Printed on acetate, Helvetica — arguably the most renowned typeface used by designers — destroys the underlying text, yet simultaneously works to convey its meaning.

Connecting the Dots publication design, abstract experimental typography, Chapter 3: On Typefaces.
Connecting the Dots publication design using transparent sheets (acetate), minimalist layout and experimental typography, Typefaces or Fonts?.
Connecting the Dots publication design, abstract experimental typography, minimalist layout, Chapter 4: Typesetting Factors.

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