Publication Design, Typography
To design an expressive typographic publication based on Karen Schiff's visual essay, "Connecting the Dots / Hijacking Typography". The text discusses the nuances of language and poetry, and questions where meaning originates from in written prose.
Schiff raises ideas around "abstracting imagery from words" and "destroying meaning to make meaning". Good design should be invisible and enhancing — so what happens when we subvert these fundamentals?
The text details the fundamentals of typography, and thus these fundamentals are subverted twice over.
Printed on acetate, Helvetica — arguably the most renowned typeface used by designers — destroys the underlying text, yet simultaneously works to convey its meaning.